Owner Advantage Rewards Privacy Statement

Privacy statement effective 03/15/2017 is posted below:


1. General Statement:

Your privacy is important to us. Please contact the Privacy Officer at your dealership to obtain your dealership Privacy Policy, including the dealership's service provider practices, or to access or correct your personal information or if you do not want to receive marketing communications (deletion from marketing lists) from your dealership. For Owner Advantage Rewards, we use service providers outside Canada such as data processing, campaign services, and data storage in Minneapolis, Minnesota. Each dealership is a separate legal entity, independent from each other and from Ford. As such, each dealership has its own privacy policy and practices and Ford is not responsible for these privacy policies or practices. We recommend that you review the privacy practices of the Ford dealer with whom you are dealing to ensure that you understand their privacy practices and procedures. If you prefer not to receive emails from Owner Advantage Rewards, log on to owneradvantagerewards.ford.ca, click on Edit My Profile and click the "Unsubscribe" radio button.

This website is copyright Ford Motor Company of Canada, Limited ("Ford"). For more information about Ford and our privacy practices, including procedures for resolving concerns, please review our Corporate Privacy Policy at www.ford.ca/help/privacy. This Privacy Policy may be updated from time to time.

By using this site, you agree to the terms of this privacy statement.


2. Information About Our Organization and Website and General Data Collection Practices:

This Privacy Statement applies to pages with the root URL of owneradvantagerewards.ford.ca, and the Mobile Member Card (collectively referenced herein as "Owner Advantage Rewards", "site" and "website"'). The business purpose of this website is to provide you the opportunity to review rewards balances, last transaction details and special offers, receive push notifications of account changes through Apple Wallet, and generate an Owner Advantage Rewards Program ("the Program") membership card.

For added convenience, a select set of site features are accessible from web-enabled mobile devices as a mobile-optimized web experience. These site features may be limited in functionality.

Online Tracking Information

When you visit this site analytics providers may collect information about your online activity over time and across websites.

Because there is not yet a common understanding of how to interpret web browser-based "Do Not Track" ("DNT") signals other than cookies, this website does not currently respond to undefined "DNT" signals.

Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some functions or services on our sites.

See Sections 5 and 7 for more information.


3. Personally Identifiable Information We Collect From You:

When you visit Owner Advantage Rewards we will not collect any personally identifiable information about you unless you provide it to us voluntarily. To register on this website you are required to provide your Program member number, last name and email address. If you opt not to provide us with personally identifiable information you can still access our website, however you will be unable to enroll in the Program, generate a Program membership card or receive other features. In addition, for mobile users, if you do not provide your personal information you will be unable to add a Mobile Member Card (the "Mobile Card") to your mobile device and Apple Passbook users will not be able to receive push notifications such as changes in Reward balances.

Our primary goal in collecting personally identifiable information from you when you visit Owner Advantage Rewards is to provide you with functionality and services while using the site features, including access to your member records, and Reward balances.


4. How We Use the Personally Identifiable Information We Collect:

Personally identifiable information collected on Owner Advantage Rewards may be used to:

  • Fulfill a site user request (e.g., generate a Mobile Card)

  • Comply with legal requirements

  • Provide access to current offers

  • Send push notifications to your mobile device through the Mobile Card if such notifications are enabled on your mobile device


    5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:

    Owner Advantage Rewards collects other "non-personally identifiable information" from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personally identifiable information includes tracking the site pages that are visited or the amount of time spent on our site.

    If you visit this site using a mobile device, we collect additional non-personally identifiable information which may include the type/model of the mobile device viewing the site and the mobile device’s service provider and operating system.

    Our primary goal in collecting non-personally identifiable information from you is to be able to perform site metrics that allow us to improve the functionality of the website.

    We may use session and persistent "cookies," session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as WebLog Expert) to collect aggregate or other non-personally identifiable information about site visitors. An explanation on collection methods and how they work is included in Section 7 - Methods to Collect Information, below.


    6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:

    Non-Personally identifiable information collected on Owner Advantage Rewards may be used to:

  • Compile aggregate and statistical data to help in website design and to identify popular features

  • Measure site activity to allow us to update our site to better meet user wants and needs

  • Make the user experience more customer friendly

    Owner Advantage Rewards utilizes non-personally identifiable information for the purpose of performing analytics on the user’s experience while visiting this site. This analysis:

  • Is performed on an aggregate level and does not identify you or your information personally

  • May involve the use of a third-party vendor acting on behalf of Owner Advantage Rewards

  • Is performed in order to improve our website and the user experience

  • May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford websites


    7. Methods to Collect Information:

    A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.

    A "session" cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.

    A "persistent" cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.

    This site may use third-party click tracking analytics tools (such as WebLog Expert) to capture clickthrough statistics.

    Owner Advantage Rewards may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, and province associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.

    This website may generate a "session log" when you visit our site. We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we’re providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came, the website that referred you, the pages you visited and the date and time of those visits.

    Users may be directed to Owner Advantage Rewards via banner ads, site links or QR Codes. Banner ads, site links or QR codes that are placed by Owner Advantage Rewards use cookies or web beacons to deliver metrics on the effectiveness of the banner ads, links or QR codes. They do not collect personally identifiable information from the user.


    8. Sharing Your Information:

    In accordance with the Program Terms and Conditions, your dealer provides on your behalf, your contact information, Program participation, and Program transaction information, such as Rewards earned and redeemed, to Ford and its service providers to enable the administration of this Program on behalf of your dealership, including sending communications on behalf of your dealership, providing you with access to the Program information on the site and measuring the Programs’ performance.

    Owner Advantage Rewards does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.

    Vendors, contractors or partners of Owner Advantage Rewards who have access to your personally identifiable information in connection with providing services for Owner Advantage Rewards are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for Owner Advantage Rewards.

    Owner Advantage Rewards will disclose your personally identifiable information, without notice, if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford, its affiliates or the site; (b) protect and defend the rights or property of Ford, its affiliates or this site; or (c) act under exigent circumstances to protect the personal safety of Ford or affiliate personnel, users of their websites, or the public; or (2) if required to do so by law.


    9. Security of Your Information:

    Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.

    When you send personally identifiable information, such as email address or telephone numbers, to Owner Advantage Rewards we use "Secure Socket Layers" or SSL to protect your data. SSL is encryption technology that helps safeguard your personally identifiable information against misuse by unauthorized individuals.


    10. Processing of Personal Data:

    Owner Advantage Rewards may transfer personal information to vendors, contractors or partners that perform services for Owner Advantage Rewards. Some of these vendors, contractors or partners may be located outside of Canada, including in the United States. Owner Advantage Rewards require these vendors, contractors or partners to keep the information confidential and are not permitted to use your personal information for any other purpose than to carry out the services they are performing for Owner Advantage Rewards. Reasonable contractual or other measures Owner Advantage Rewards may take to protect your personal information while processed or handled by vendors, contractors or partners are subject to legal requirements in Canada, the United States and other foreign countries applicable to them, for example, lawful requirements to disclose personal information to governmental authorities in those countries. By providing personally identifiable information to Owner Advantage Rewards, you agree to the collection, use, processing, transfer, and disclosure of personally identifiable and non-personally identifiable information globally --- including to the United States - and to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations. This includes locations that may have different levels of privacy protection than in Canada. Personal Information stored in the US may be accessible to US law enforcement and national security authorities.


    11. Links to Other Sites:

    Owner Advantage Rewards provides links to other websites. We encourage you to review the privacy statements of all sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. Owner Advantage Rewards is not responsible for the privacy statements, content or data handling practices on other websites.

    If you use the Google Map functionality on this website, you agree to be bound by Google’s Terms of Use and Google’s Privacy Policy. If you are on a mobile device and the GPS feature on the mobile device is turned on (if it has such capability), GPS data may be utilized to determine your location in order to fulfill your request.


    12. Privacy Statement Effective Date and Revision Days:

    Occasionally we may update the privacy statement for Owner Advantage Rewards in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.

    The effective date of this privacy statement is 03/15/2017.




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